MOBOPINIONS Real Audience Research
Political & public opinion

The voters traditional polling
cannot reach.

Modern campaigns die because the data was wrong about turnout, message resonance, or sentiment shift. MOBOPINIONS reaches voters where they live — on mobile — and surfaces the read traditional landline and panel polls miss. And before a single dollar of paid media goes out the door, Ad test.AI scores every spot, banner, and social cut against the exact voter segments you need to move. Run by Mitchell Barak, "one of Israel's savviest pollsters," and team.

Talk to political research team See how it works

65% of voters live on mobile.

Traditional panels reach 5%. The pollsters who lost the last cycle were not unlucky — they were under-sampling the people who voted.

What we run

Every layer of political research.

Designed for the realities of modern campaigns. Speed, sample integrity, and sensitivity to context — built in.

Geo Targeting

Country. Then US- region · state · county · DMA · and UK- Region . Constituency . District. Test the same creative against Bay Area vs Midwest, London vs Manchester, and watch the deltas.

Horse-race polling

National, state, district, primary. Topline tracking with proper weighting and likely-voter modelling. Daily, weekly, or one-shot.

Message testing

A/B/C frame tests on policy positions, attack lines, and contrast ads. Compare up to 5 creatives head-to-head on AdTest.AI, with an audience targeting option to test against the segments that matter. Measure lift in favorability, persuadability, and intent — sliced by audience cut.

Creative testing- Social + Paid Ads

Using our AdTet.AI platform- Score and compaig up to 5 campaign ads, attack spots, contrast videos, and digital creative against real voter segments. Persuasion lift, message recall, and intent - by audience cut, before you book the buy.

GOTV & turnout modelling

Identify who's persuadable, who's locked, who's at risk of staying home. Mobile reach into the demographics decisive in every recent close election.

Voter ID & segmentation

Build, refresh, and validate voter universes. Attitudinal segmentations layered on standard partisan and demographic variables.

Endorsement strategy

Surrogate effectiveness, validator selection, coalition mapping. Test which voices move which voters before you book the rally.

Crisis & rapid response

Same-day fielding for breaking news, debate reactions, scandal response. Get a defensible read before the news cycle moves on.

International polling

Elections, referenda, public opinion in 100+ countries. Native-language fielding. Mitchell's team has consulted Heads of State on six continents.

Tracking & trendlines

Daily, weekly, biweekly, monthly trackers. Custom dashboards. Election-night pre-write infrastructure for the most demanding clients.

Run by polling royalty

Decades of polling experience. A reputation worth defending.

Most political research firms are built around a single pollster’s reputation. Ours is built around Mitchell Barak’s — quoted in the world’s most trusted publications and consulted by Heads of State on six continents over three decades.

Mitch’s team handles every political project end-to-end. Brief, design, weight, analyse, present. The methodology you’d expect from a top-tier firm — at the speed only a mobile-first platform can deliver.

  • 30+ years of polling experience across electoral and policy research
  • Quoted in every major international publication
  • Has advised Heads of State, Prime Ministers, presidential candidates
  • Native fielding in 30+ languages, including all major Middle Eastern markets
Engage Mitchell's team
MB

Mitchell Barak

President, Public Opinion & Research

Known as "one of Israel's savviest pollsters." Hundreds of survey projects across countries and languages. Quoted in The New York Times, The Wall Street Journal, Newsweek, The Economist, FOX News, and Al Jazeera. Has consulted with President Shimon Peres and multiple Prime Ministers.

Who works with us

Campaigns, parties, and public-affairs teams.

Federal & presidential

National horse-race tracking, swing-state polling, primary research, debate-reaction studies. Rapid response infrastructure built for cycle pace.

State & local races

Senate, Governor, House, Mayor. Districts, counties, cities. Sample feasibility in every market — including the down-ballot districts panels skip.

Public affairs & advocacy

Issue messaging, coalition mapping, policy testing. NGOs, trade associations, advocacy groups, government agencies — at home and internationally.

International elections

National elections, referenda, parliamentary races across Europe, MENA, APAC, LATAM. Native-language fielding, local context, on-the-ground sensitivity.

Media & news organisations

Pre-election polling, exit-poll companions, public-opinion trackers. Quotable, defensible, with full methodology disclosure for journalist review.

Academic & institutional

University research centres, think tanks, longitudinal panel studies. Discounted rates for accredited research and registered nonprofits.

PACs, Super PACs & independent expenditure

Ad-heavy IE committees use Ad test.AI to pre-test creative against persuadable voters in the exact districts and DMAs where the spend lands. Persuasion lift, recall, and intent — by segment, before the buy.

Need a poll in the field by morning?

Same-day rapid response, multi-day trackers, full-cycle programs.
Bring us your race, your audience, your timeline.

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