MOBOPINIONS Real Audience Research
How it works

From your brief to clean data — fully traceable.

Six steps. Eight layers of quality control. One delivery you can defend in front of any board, agency lead, or campaign manager. Here's exactly what happens between sending us your brief and getting your dataset.

The journey

Six steps. Hours, not weeks.

1

Brief

You send a brief, script, or research question.

2

Proposal

Feasibility, methodology, and timeline within 24 hours.

3

Design

Survey programmed, mobile-tested, QA'd.

4

Field

Routed across our supply, real-time monitoring.

5

Secure

AI/bot screening, behavioural fraud detection.

6

Deliver

Clean data, weighted, in your preferred format.

Step 1 · Brief

Bring us a brief — or a question.

Some clients arrive with a 30-page methodology document. Others arrive with a Slack message: “we need to know if our new packaging works in Spain.” Both work. We’ll meet you where you are.

  • RFP / written brief — we respond with a full proposal
  • A research question — we'll write the methodology
  • An existing script — we'll programme and field it
  • An existing dataset — we'll add audience or follow-up waves
Step 3 · Design & programme

Mobile-perfect from the first question.

Most surveys you’ll run anywhere else were designed for desktop and ported. We design for mobile from the start — thumb-friendly tap targets, sound-off video, no horizontal scroll on matrices, lazy-loading images, and aggressive abandonment prevention.

  • QA tested across iOS, Android, tablet, and 4 reference budget Android phones
  • Right-to-left rendering for Arabic, Hebrew, Farsi
  • 30+ language options with native-speaker localisation
  • Performance budget: median load time under 2 seconds globally
Step 5 · Security

Eight quality layers. Zero compromise.

Every complete passes through eight independent quality checks before it counts toward your sample. Most run in milliseconds, invisibly. The result: bots and AI infiltration drop to under 0.4% of post-screening completes.

01
Device fingerprint check

Detect duplicate accounts, emulators, headless browsers, VPN exit nodes, automation signatures.

02
Geographic verification

IP geolocation cross-matched against device language, timezone, and stated location. Mismatches flagged.

03
Behavioural analysis

Speeders (LOI < 25% of median), straight-liners, and contradictory-answer patterns disqualified.

04
AI/synthetic detection

Proprietary model trained on millions of real and AI-generated answers. Synthetic completes blocked at submission.

05
Open-end coherence

Verbatim responses checked for relevance, language match, copy-paste from prompt, gibberish.

06
Quota & screen-out logic

Real-time quota balancing across cells. No over-fielding. No under-targeting.

07
Trap questions

Optional embedded attention checks. Pass-through reverse-coded items disqualified on contradiction.

08
Manual QA on samples

Researchers spot-check open-ends and edge cases on every project before final delivery.

0
200-N consumer brand check
0
500-N concept test
0
Multi-market 1,000-N study
0
Low-incidence B2B / HCP

Ready to brief us?

Send your script, your question, or your timeline. Quote within 24 hours.