MOBOPINIONS Real Audience Research
For brands & CPG

The mobile read your CMO can defend.

Concept tests, ad effectiveness, brand health trackers, packaging, NPD validation, post-launch impact. Real consumers in the markets where your product actually sells — with an AI-built report, in the format you already present, hours after fielding closes.

Get a brand research quote See AI reporting
What we test

Every layer of brand and product strategy.

Modular by design. Plug us in for a one-shot concept screen, or run a continuous brand-health tracker across markets.

Concept testing

Side-by-side concept reads — naming, positioning, key visual, claim. Statistical winners surface fast, with the verbatims to explain why.

Ad effectiveness

Pre-flight or post-launch. Recall, recognition, persuasion, brand-fit, intent-to-purchase. Test video, image, social, OOH — wherever you buy.

Brand health

Awareness, consideration, preference, NPS, brand equity. Continuous trackers across markets, monthly or quarterly — and we can continue a tracker you started with another supplier.

Packaging & product

Shelf presence, shoppability, label readability. Pre-launch packaging tests with mobile-shot photography to mimic real shelf conditions.

NPD validation

Go / no-go reads on new product development. Concept appeal, purchase intent, audience fit, occasion testing. Catch the kill signal early.

Multi-market launches

Coordinated reads across 5, 10, 20 markets simultaneously. Local-language fielding, native-context insights, single dashboard view.

Audience segmentation

Profile your target audience deeper. Lifestyle, attitudinal, behavioural segmentations powered by 200+ pre-attached profile attributes.

Post-launch impact

Did the campaign move the needle? Pre / post brand-tracker integration shows lift in awareness, consideration, and intent — by audience cut.

AI Reporting

The report lands the
day fielding closes.

Not a data dump — a finished deliverable. As quotas fill, the AI assembles your report: wave-on-wave trend charts with significance letters, AI-coded open ends with a codebook you control, cross-tabs on every banner set, and the front-matter your stakeholders expect — objectives, contents, how to read. Hours after close, it’s in your inbox.

  • Editable slides (PPTX) — restyle, rearrange, present as your own
  • Wave-on-wave trends with significance testing
  • AI-coded open ends with an editable codebook
  • Multiple banner sets and cross-tabs included
  • Shareable live report links for stakeholders
  • Frozen, versioned report runs — every number traceable
See a sample report Continue an existing tracker
AI report preview

Brand tracker · Wave 12 vs Wave 11

Top-of-mind awareness
34%
▲ +3 · sig.
Consideration
58%
▲ +5 · sig.
Purchase intent
41%
→ flat
Editable deck
28 slides
PPTX

Auto-built from live data · significance at 95% · open ends AI-coded

Tracker takeover

Continue any tracker —
keep every wave you've paid for.

Switching suppliers used to mean losing your trend line. Not here. Upload last wave’s report — PDF, PowerPoint or Excel, from any vendor — and our AI extracts the aggregate results, matches them to the current questionnaire, and delivers your next wave trend-compared against history: significance-tested, charted, in the same format you’ve always presented. No respondent-level data needed from anyone.

Continue my tracker
01
Upload last wave's report

PDF, PPTX, XLSX or CSV — from any supplier, in any layout.

02
AI rebuilds your trend line

Aggregate results extracted and matched to your current questionnaire automatically. No respondent-level data needed.

03
Next wave, same format, in hours

Wave-on-wave charts, significance letters and what-changed views — delivered as editable slides.

Why brands trust us

Built for the brief your CMO will defend.

Brand research is consumed in boardrooms. The data has to be defensible — sample provenance, screening logic, weighting choices, every analyst note. Our deliverables are built for that scrutiny.

  • Mobile-first respondents — the device decisions are made on
  • Real-time AI/bot screening keeps fakes out of your sample
  • Full transparency: source mix, screen-out rates, length-of-interview, weighting
  • Verbatim coding, video reactions and advanced statistics — built into every AI report
  • Your reporting or ours — editable decks land hours after fielding, ready to present
Talk to brand research team
Sample brief turnaround

200-N brand-health tracker · 5 markets

Quote sent
Day 1
Survey programmed
Day 2
Fielding complete
Day 3-4
AI report delivered
Day 3-4
Same day fielding closes — editable slides plus live link

Standard 5-market 200-N brand health tracker. The report lands the same day fielding completes — not days later.

Engagement levels

Engage at your preferred depth.

Three packaged tiers, fully unbundled. Plug us in for just the layers you need — or hand over the whole brief.

Sample only

You program. We deliver completes. Direct API access to our supply, real-time delivery, full quota control.

Talk to sample team

Hosted

We program, host, field. Clean data plus an AI-built report — editable slides, trends, sig testing — to your inbox.

Talk to hosted team

Full-service

End-to-end. Brief to boardroom. Senior researcher leads, statistical weighting, presentation deck.

Talk to research team

Brief us today, report tomorrow.

Send us your script, target audience, and timeline. We'll respond with feasibility and a tailored proposal within 1 business hour.

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