MOBOPINIONS Real Audience Research
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For brands & CPG

The mobile read your CMO can defend.

Concept tests, ad effectiveness, brand health trackers, packaging, NPD validation, post-launch impact. Real consumers in the markets where your product actually sells — surveyed on the device they use to make purchase decisions.

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What we test

Every layer of brand and product strategy.

Modular by design. Plug us in for a one-shot concept screen, or run a continuous brand-health tracker across markets.

Concept testing

Side-by-side concept reads — naming, positioning, key visual, claim. Statistical winners surface fast, with the verbatims to explain why.

Ad effectiveness

Pre-flight or post-launch. Recall, recognition, persuasion, brand-fit, intent-to-purchase. Test video, image, social, OOH — wherever you buy.

Brand health

Awareness, consideration, preference, NPS, brand equity. Continuous trackers across markets, monthly or quarterly, with longitudinal benchmarks.

Packaging & product

Shelf presence, shoppability, label readability. Pre-launch packaging tests with mobile-shot photography to mimic real shelf conditions.

NPD validation

Go / no-go reads on new product development. Concept appeal, purchase intent, audience fit, occasion testing. Catch the kill signal early.

Multi-market launches

Coordinated reads across 5, 10, 20 markets simultaneously. Local-language fielding, native-context insights, single dashboard view.

Audience segmentation

Profile your target audience deeper. Lifestyle, attitudinal, behavioural segmentations powered by 200+ pre-attached profile attributes.

Post-launch impact

Did the campaign move the needle? Pre / post brand-tracker integration shows lift in awareness, consideration, and intent — by audience cut.

Why brands trust us

Built for the brief your CMO will defend.

Brand research is consumed in boardrooms. The data has to be defensible — sample provenance, screening logic, weighting choices, every analyst note. Our deliverables are built for that scrutiny.

  • Mobile-first respondents — the device decisions are made on
  • Real-time AI/bot screening keeps fakes out of your sample
  • Full transparency: source mix, screen-out rates, length-of-interview, weighting
  • Side-by-side benchmarking against category norms when available
  • Verbatim coding, video reactions, advanced statistical analysis on request
  • Bring your own dashboard, or use ours
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Engagement levels

Engage at your preferred depth.

Three packaged tiers, fully unbundled. Plug us in for just the layers you need — or hand over the whole brief.

Sample only

You program. We deliver completes. Direct API access to our supply, real-time delivery, full quota control.

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Hosted

We program, host, field. You analyse. Hand us the script — clean data is delivered to your inbox.

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Full-service

End-to-end. Brief to boardroom. Senior researcher leads, statistical weighting, presentation deck.

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Brief us today, data tomorrow.

Send us your script, target audience, and timeline. We'll respond with feasibility and a tailored proposal within 24 hours.

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