Brand tracking

The brand tracker that never loses your trend line.

Brand tracking on a mobile-first consumer panel: awareness, consideration, usage and brand health, fielded in hours across 100+ countries — with an AI-built report after every wave. Start a new brand tracking study, or hand us the one you are already running.

Start a tracker Continue an existing tracker

Consumers reachable on mobile

Countries fielded in native language

Typical 200-N tracking wave

Mobile-first research since

Tracker takeover

Switch brand tracking suppliers
without losing a single wave.

Your trend line is the asset — years of brand tracking data your team has paid for, wave after wave. Upload last wave’s report from any supplier — PDF, PPTX, XLSX or CSV — and our AI extracts the results, matches them to your questionnaire and rebuilds the trend. The next wave fields on our consumer research panel and lands in the same format, hours after fielding closes.

No respondent-level data needed from your previous supplier
Prior waves auto-matched to your questionnaire, question by question
Trend charts and significance letters built into every report
Same cadence, same format — different economics

Continue my tracker How AI reporting works

Upload last wave's report

PDF, PPTX, XLSX or CSV — from any supplier, in any layout.

AI rebuilds your trend line

Aggregate results extracted and matched to your current questionnaire automatically.

Next wave, same trend line

Fielded on our panel, reported in your format — with wave-on-wave comparison from day one.

What a tracker measures

Every dimension of brand health.

A brand tracking survey only earns its keep if it moves decisions. We track the metrics your board actually asks about.

Awareness & salience

Aided and unaided awareness, top-of-mind recall, share of voice against the competitors you name.

Consideration & preference

Consideration sets, preference shifts, purchase intent — trended wave on wave with significance testing.

Brand health & equity

Attribute associations, NPS, momentum and distinctiveness — the brand health tracking your CMO reports upward.

Usage & switching

Category usage, repertoires, churn risk and switching triggers — who's arriving, who's drifting, and why.

Software + service

Brand tracking software, without the software burden.

Most brand tracking software hands you a dashboard and wishes you luck. MOBOPINIONS is a brand tracking agency and platform in one: we program the questionnaire, field every wave, and deliver an editable AI-built report — trends, significance letters, coded open ends — the same day fielding closes. Prefer raw data? Take clean files in any format alongside.

Editable PPTX decks — in your template, not ours
Live shareable links for stakeholders between waves
Frozen, versioned runs for every reported wave
Raw data exports: Excel, SPSS, Tableau, API

See AI reporting

Wave 12, reported

Wave-on-wave trends, significance letters and what-changed views — delivered as editable slides the day fielding closes.

Brand tracking, answered

What research teams ask before they switch.

What is a brand tracking survey?

A brand tracking survey measures the same brand metrics — awareness, consideration, image, usage — with a consistent questionnaire at a regular cadence, so movements are real trends rather than noise. MOBOPINIONS fields tracking waves on a verified mobile panel and reports them with wave-on-wave significance testing.

How often should a brand tracker run?

Cadence follows the speed of your category: monthly or quarterly for most consumer brands, weekly for launch windows and high-spend campaigns, continuous for media-heavy categories. Because waves field in hours rather than weeks, cadence becomes a strategic choice — not a logistics constraint.

Can you take over a brand tracker from another supplier?

Yes — that's the point of tracker takeover. Upload last wave's report in any format; our AI extracts the aggregate results, matches them to your questionnaire and continues the trend line. No respondent-level data from the old supplier is needed.

Is this brand tracking software or an agency service?

Both, at whatever depth you want. Use it full-service — we design, field and report every wave — or hand us your questionnaire and take dashboards, decks and raw data. There is no seat licence and nothing to install.

What does a brand tracking study cost?

Pricing depends on markets, sample size per wave and cadence — a single-market 200-N wave costs a fraction of what desktop-era trackers charge. Send your current setup and we will return a like-for-like quote, typically within one business hour.