MOBOPINIONS exists because the world's research panels were built for a desktop era that ended a decade ago. Our founders met that gap head-on — assembling proprietary mobile supply, polling expertise, and AI-grade security under one roof, before anyone else thought to.
A decade ago, the research industry treated mobile as a smaller version of desktop. Surveys were ported, not redesigned. Demographics were skewed toward people willing to fill in a 25-minute desktop questionnaire on a Tuesday afternoon. Younger respondents, busier professionals, emerging-market voters — silent.
Ivan Greenwald and team founded MOBOPINIONS to fix that. Build the supply network on the device people actually use. Engineer the survey UX for thumbs and commutes. Verify every respondent against AI and bot patterns. Make the resulting data fast, clean, and honest.
Twelve years later, that bet looks obvious. Today MOBOPINIONS is the silent sample partner behind a long list of the industry’s most respected names — and a primary partner for political, brand, and agency clients who need an answer their CMO or campaign manager can actually trust.
Three commitments. Held to since day one.
If you can't talk to the people whose opinions actually shift markets, your insight is theatre. Our job is to make sure they're reachable, on the device they live on, in the language they speak.
No bot answers. No professional speeders. No synthetic respondents pretending to be real. Our security stack runs continuously and disqualifies before completes count toward your quota.
Most research timelines exist because of legacy operations, not because the work needs that long. We measure ourselves in hours-to-first-complete, not days-to-deliverable.
Always-on coverage across time zones. Wherever your study fields, someone on our team is awake.
European headquarters. Client services, sample operations, panel partnerships across UK and EU.
Americas operations. Brand and CPG client teams. Major-market sample for North and Latin America.
Political and public-opinion research. Where Mitchell Barak's team handles polling, GOTV, and message-testing studies.
MOBOPINIONS launches with a thesis: research has to live where the audience lives. Mobile.
Our SDK ships in dozens of partner apps. Survey traffic crosses 100,000 monthly completes.
First independent research agencies plug into our supply directly. Tier-1 firms join the following year.
Active supply hits 100 countries. Election-cycle polling runs in real time across 14 markets.
In-house AI/bot detection deploys network-wide. Synthetic respondent infiltration drops to <0.4% of completes.
Network reaches 500K apps and 1.8B reachable mobile users. Same-day fielding is now standard.
Bring us a brief, a script, or a research question. We'll come back with a path, a timeline, and a fixed quote.
