MOBOPINIONS Real Audience Research
Political & public opinion

The voters traditional polling cannot reach.

Modern campaigns die because the data was wrong about turnout, message resonance, or sentiment shift. MOBOPINIONS reaches voters where they live — on mobile — and surfaces the read traditional landline and panel polls miss. Run by Mitchell Barak, "one of Israel's savviest pollsters," and team.

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65% of voters live on mobile.

Traditional landline panels reach 5%. The pollsters who lost the last cycle were not unlucky — they were under-sampling the people who actually voted.

What we run

Every layer of political research.

Designed for the realities of modern campaigns. Speed, sample integrity, and sensitivity to context — built in.

Horse-race polling

National, state, district, primary. Topline tracking with proper weighting and likely-voter modelling. Daily, weekly, or one-shot.

Message testing

A/B/C frame tests on policy positions, attack lines, contrast ads. Lift in favorability, persuadability, and intent — by audience cut.

GOTV & turnout modelling

Identify who's persuadable, who's locked, who's at risk of staying home. Mobile reach into the demographics decisive in every recent close election.

Voter ID & segmentation

Build, refresh, and validate voter universes. Attitudinal segmentations layered on standard partisan and demographic variables.

Endorsement strategy

Surrogate effectiveness, validator selection, coalition mapping. Test which voices move which voters before you book the rally.

Crisis & rapid response

Same-day fielding for breaking news, debate reactions, scandal response. Get a defensible read before the news cycle moves on.

International polling

Elections, referenda, public opinion in 100+ countries. Native-language fielding. Mitchell's team has consulted Heads of State on six continents.

Tracking & trendlines

Daily, weekly, biweekly, monthly trackers. Custom dashboards. Election-night pre-write infrastructure for the most demanding clients.

Run by polling royalty

Decades of polling experience. A reputation worth defending.

Most political research firms are built around a single pollster’s reputation. Ours is built around Mitchell Barak’s — quoted in the world’s most trusted publications and consulted by Heads of State on six continents over three decades.

Mitch’s team handles every political project end-to-end. Brief, design, weight, analyse, present. The methodology you’d expect from a top-tier firm — at the speed only a mobile-first platform can deliver.

  • 30+ years of polling experience across electoral and policy research
  • Quoted in every major international publication
  • Has advised Heads of State, Prime Ministers, presidential candidates
  • Native fielding in 30+ languages, including all major Middle Eastern markets
Engage Mitchell's team
Who works with us

Campaigns, parties, and public-affairs teams.

Federal & presidential

National horse-race tracking, swing-state polling, primary research, debate-reaction studies. Rapid response infrastructure built for cycle pace.

State & local races

Senate, Governor, House, Mayor. Districts, counties, cities. Sample feasibility in every market — including the down-ballot districts panels skip.

Public affairs & advocacy

Issue messaging, coalition mapping, policy testing. NGOs, trade associations, advocacy groups, government agencies — at home and internationally.

International elections

National elections, referenda, parliamentary races across Europe, MENA, APAC, LATAM. Native-language fielding, local context, on-the-ground sensitivity.

Media & news organisations

Pre-election polling, exit-poll companions, public-opinion trackers. Quotable, defensible, with full methodology disclosure for journalist review.

Academic & institutional

University research centres, think tanks, longitudinal panel studies. Discounted rates for accredited research and registered nonprofits.

Need a poll in the field by morning?

Same-day rapid response, multi-day trackers, full-cycle programs. Bring us your race, your audience, your timeline.