A brand lift study measures what advertising changed — awareness, ad recall, consideration, intent — by comparing exposed audiences against matched control groups. MOBOPINIONS fields brand lift studies on 1.8B+ verified mobile consumers in 100+ countries and reports the lift, with significance, in an editable AI-built deck.
Designed with your media plan, not bolted on after it.
Define the KPIs — awareness, recall, consideration, intent — and the exposed and control cells that mirror your media targeting.
Both cells surveyed on our verified mobile panel, in-flight or post-campaign, in every market the campaign runs.
Lift computed exposed-over-control per KPI and segment, significance-tested so real movement separates from noise.
An editable AI-built deck with the lift story, delivered the day fielding closes — boardroom-ready.
Each metric reported as an exposed-vs-control delta with confidence levels.
Did more people know you after the flight — aided and unaided, against control.
Who remembers the creative, which executions stuck, and where recall concentrates.
Movement into the consideration set — the metric that predicts share.
Purchase or vote intent, exposed vs. control — the number the budget answer hangs on.
The strongest lift stories start before launch: pre-test executions with creative ad testing on sister platform AdTest.AI, run the winners, then measure in-flight brand lift on the same audience definitions. One panel, one methodology — from concept to proof. Add a brand tracker and campaign effects become visible against your long-term trend line.
Exposed-over-control deltas per KPI, significance-lettered, chart-ready — illustrative preview of the deliverable.
Send the media plan — we will design the cells, field both, and hand you the lift story in an editable deck.
